The JFish Collection is the result of The Companion Group’s partnership with a ceramic-ware artisan to create distinctive home goods at an affordable price. I was responsible for design concept, production and copywriting of the 16-page catalog.

To give this small artisanal collection structure and coherence, I grouped the products into three categories: invite, gather, reflect — verbs that convey the function of these pieces within the home, and also their relationship with the people using them, creating an experience of comfort and connection.

The layout is spare and spacious, consistent with the clean lines and light tones of the products. The lilac band that run horizontally through the catalog echoes elements of the product packaging.

View the full catalog.